Classification of my product

In my film there is no discrimination,, no drug use, language will be infrequent and minimal. Also there is no nudity, sex or violence.  

However, there is imitable behavior- when Sarah goes to the haunted house. This is imitable because the use of audio will be used to heighten the experience and therefore make it an exciting and thrilling experience for the audience, this could be an imitable behavior because audience of 12 may lack the understanding of actively choosing whether to copy the action or not.

Also, in my film there are frequent and strong psychological threats in which the undertone and underlining message is dark and psychologically disturbing, for example the idea of whether or not the end characters are zombies or not is something which the audience question and therefore for audiences below 15 it my be too much.          

Therefore I believe my product should be a 12 rated film, appropriate for audiences 12 and above and should be restricted to audiences below the age of 12. 

Treatment for film

Treatment

Script- draft

Script Draft

Proposal for radio trailer

Name: The Placebo
Tagline: How can you kill what’s a part of you?
Medium: Radio
Format: Audio

Target audience: 13+ teenagers

A typical target audience would be a student living with their family. Who enjoys watching mysterious movies, which make them think and appreciate the art of filmmaking. A teenager who is into fashion, keeping up with the latest trends, they love shopping for clothes and latest gadgets. They are active students who go to the gym regularly and jogging their local green park. Majority of my audience would fall into the demographic E because they’re students and have no income apart from the bribed pocket money from their family members. My target audiences are explorers because they are courageous, full of energy, always up for a new challenge and get a thrill out of seeking an adventure. Also, most teenagers are succeeders as they are highly motivated, very ambitious and have a set goal in mind, which they would not compromise or give up until they have achieved it.

Content of advert: In my radio trailer I will include a voice over which will be the main commentator, who will be saying aspects of the narrative in a creepy and scary way using a low pitch and sound effects. I will include speech from the film in order to relate back to the film making it stand out and bold, similarly this is conventional of trailers as they often have snippets from the film to lure in audiences by giving them a hint of what may come up, this will also create an uneasy atmosphere among my audiences because only adding snippets as oppose to the full audio will make it more intense as well as enigmatic. I will take inspiration from trailers such as 28 Days Later, the ways in which sound is used to play with real emotions is really cool and it has a rather empathetic tone to it, the sounds induce a level of sympathy for the ‘infected’ and to be infected. Also, in order to adhere to current conventions of radio trailers I will make sure my trailer has used the 4 sound codes in a stylistic and creative way, by perhaps changing the layout, pace and tempo of the trailer.

Publishing of advert: My radio trailer will be on various websites such as horror movie fandom websites, it will also be up on YouTube from accounts of local radio stations. Also, I will publish it on radio stations such as Capital FM, Kiss and local radio stations as it will ensure a larger audience.

USP: A main selling point of my film is that it challenges the ‘zombie genre’ as the zombies in my film are gruesome but harmless creatures. In conventional zombie films the zombies are gory, blood sucking creatures in my film however, in my film I will be challenging these zombies to make them human like brainless creatures therefore in my trailer I will make sure this is clearly portrayed by using sound effects of zombie sounds.

Competitive market: AMC’s- The Walking Dead, Danny Boyle’s- 28 Days Later these both are a clear example of what I will be up against in my short film, therefore I will need to make sure that the release of my trailer is at a time when these big block buster films are finished airing as it is more powerful and have a better advantage with a bigger budget. An alternative method of marketing could be adding my trailer at the end of these films as they do in cinemas- as they are of the similar sub-genre the same types of audiences are more likely to watch my short film if they are interested in films like World War Z and The Walking Dead.

Proposal- poster

Name of film: Placebo

Tagline: How can you kill what's a part of you?

Production name: Dystopia Pictures

Medium: poster

Format: print

Target audience: 13+ teenagers
A typical target audience for my film which will be promoted by my poster would be a student living with their family. Who enjoys watching mysterious movies, which make them think and appreciate the art of filmmaking. A teenager who is into fashion, keeping up with the latest trends, they love shopping for clothes and latest gadgets. They are active students who go to the gym regularly and jogging their local green park. Majority of my audience would fall into the demographic E because they’re students and have no income apart from the bribed pocket money from their family members. My target audiences are explorers because they are courageous, full of energy, always up for a new challenge and get a thrill out of seeking an adventure. Also, most teenagers are succeeders as they are highly motivated, very ambitious and have a set goal in mind, which they would not compromise or give up until they have achieved it.

Content advert: Layers of images, there will be an outline of a human which will have a zombie who is trapped inside the outline of the zombie, this is to show how one lives in the other, also to make a creative link to my film by connecting it to the theme of identity as the main struggle in my film. I wil use dark, hash tones in my poster as this was requested by my audience who believe that having darker colours in my poster are more scray and relate to the horror genre better. I will follow the tradditional layout of posters where the title is at the top followed by the subject and then credits with the tagline at the right hand side. I think this will be an effective method of marketing becuase film viewers will be looking at something which they are familiar and comfortable with, this will hopefully create a sense of trust that their expectations of horror will be met in my film. 

USP: The way in which I will make my poster stand out i is by playing around colours, for example I will make use of the editing tools on Photoshop, by ading in gradients as well as changing the opacity on certain images to create a fading effect. I want to create a consistent theme from my radio trailer and film of identity which will hopefully work well as a package.  It can be argued that my film to some extent also falls into the sub-genre of psychological horror therefore this hybrid isn't really found in other zombie horror films which makes it unique.    

Competitive market:
AMC’s- The Walking Dead, Danny Boyle’s- 28 Days Later, Incidious, World War Z these both are a clear example of what I will be up against in my short film, therefore I will need to make sure that the release of my poster is at a time when these big block buster films are finished airing as it is more powerful and have a better advantage with a bigger budget. An alternative method of marketing could be adding my poster at the end of these films, as well as icluding a small print of my film name and production name in other blockbuster posters, as the audiences of these films are more likely to watch my short film if they are interested in films like World War Z and The Walking Dead.

These are a few inspiration for my poster which will be adapted into a film poster, the theme of my poster would be relating to identity. An outline of a girl where inside the girl it's busy with things that are related to the film (zombie/haunted house). The outline would be carved by a misty smoke, and all the other things will be inside the outline as shown as blow: