Tagline: How can you kill what's a part of you?
Production name: Dystopia Pictures
Medium: poster
Format: print
Target audience: 13+ teenagers
A typical target audience for my film which will be promoted by my poster would be a student living with their family. Who enjoys watching mysterious movies, which make them think and appreciate the art of filmmaking. A teenager who is into fashion, keeping up with the latest trends, they love shopping for clothes and latest gadgets. They are active students who go to the gym regularly and jogging their local green park. Majority of my audience would fall into the demographic E because they’re students and have no income apart from the bribed pocket money from their family members. My target audiences are explorers because they are courageous, full of energy, always up for a new challenge and get a thrill out of seeking an adventure. Also, most teenagers are succeeders as they are highly motivated, very ambitious and have a set goal in mind, which they would not compromise or give up until they have achieved it.
Content advert: Layers of images, there will be an outline of a human which will have a zombie who is trapped inside the outline of the zombie, this is to show how one lives in the other, also to make a creative link to my film by connecting it to the theme of identity as the main struggle in my film. I wil use dark, hash tones in my poster as this was requested by my audience who believe that having darker colours in my poster are more scray and relate to the horror genre better. I will follow the tradditional layout of posters where the title is at the top followed by the subject and then credits with the tagline at the right hand side. I think this will be an effective method of marketing becuase film viewers will be looking at something which they are familiar and comfortable with, this will hopefully create a sense of trust that their expectations of horror will be met in my film.
USP: The way in which I will make my poster stand out i is by playing around colours, for example I will make use of the editing tools on Photoshop, by ading in gradients as well as changing the opacity on certain images to create a fading effect. I want to create a consistent theme from my radio trailer and film of identity which will hopefully work well as a package. It can be argued that my film to some extent also falls into the sub-genre of psychological horror therefore this hybrid isn't really found in other zombie horror films which makes it unique.
Competitive market:
AMC’s- The Walking Dead, Danny Boyle’s- 28 Days Later, Incidious, World War Z these both are a clear example of what I will be up against in my short film, therefore I will need to make sure that the release of my poster is at a time when these big block buster films are finished airing as it is more powerful and have a better advantage with a bigger budget. An alternative method of marketing could be adding my poster at the end of these films, as well as icluding a small print of my film name and production name in other blockbuster posters, as the audiences of these films are more likely to watch my short film if they are interested in films like World War Z and The Walking Dead.
These are a few inspiration for my poster which will be adapted into a film poster, the theme of my poster would be relating to identity. An outline of a girl where inside the girl it's busy with things that are related to the film (zombie/haunted house). The outline would be carved by a misty smoke, and all the other things will be inside the outline as shown as blow:
