Proposal for radio trailer

Name: The Placebo
Tagline: How can you kill what’s a part of you?
Medium: Radio
Format: Audio

Target audience: 13+ teenagers

A typical target audience would be a student living with their family. Who enjoys watching mysterious movies, which make them think and appreciate the art of filmmaking. A teenager who is into fashion, keeping up with the latest trends, they love shopping for clothes and latest gadgets. They are active students who go to the gym regularly and jogging their local green park. Majority of my audience would fall into the demographic E because they’re students and have no income apart from the bribed pocket money from their family members. My target audiences are explorers because they are courageous, full of energy, always up for a new challenge and get a thrill out of seeking an adventure. Also, most teenagers are succeeders as they are highly motivated, very ambitious and have a set goal in mind, which they would not compromise or give up until they have achieved it.

Content of advert: In my radio trailer I will include a voice over which will be the main commentator, who will be saying aspects of the narrative in a creepy and scary way using a low pitch and sound effects. I will include speech from the film in order to relate back to the film making it stand out and bold, similarly this is conventional of trailers as they often have snippets from the film to lure in audiences by giving them a hint of what may come up, this will also create an uneasy atmosphere among my audiences because only adding snippets as oppose to the full audio will make it more intense as well as enigmatic. I will take inspiration from trailers such as 28 Days Later, the ways in which sound is used to play with real emotions is really cool and it has a rather empathetic tone to it, the sounds induce a level of sympathy for the ‘infected’ and to be infected. Also, in order to adhere to current conventions of radio trailers I will make sure my trailer has used the 4 sound codes in a stylistic and creative way, by perhaps changing the layout, pace and tempo of the trailer.

Publishing of advert: My radio trailer will be on various websites such as horror movie fandom websites, it will also be up on YouTube from accounts of local radio stations. Also, I will publish it on radio stations such as Capital FM, Kiss and local radio stations as it will ensure a larger audience.

USP: A main selling point of my film is that it challenges the ‘zombie genre’ as the zombies in my film are gruesome but harmless creatures. In conventional zombie films the zombies are gory, blood sucking creatures in my film however, in my film I will be challenging these zombies to make them human like brainless creatures therefore in my trailer I will make sure this is clearly portrayed by using sound effects of zombie sounds.

Competitive market: AMC’s- The Walking Dead, Danny Boyle’s- 28 Days Later these both are a clear example of what I will be up against in my short film, therefore I will need to make sure that the release of my trailer is at a time when these big block buster films are finished airing as it is more powerful and have a better advantage with a bigger budget. An alternative method of marketing could be adding my trailer at the end of these films as they do in cinemas- as they are of the similar sub-genre the same types of audiences are more likely to watch my short film if they are interested in films like World War Z and The Walking Dead.