In the forefront of the image, the female is placed in the centre of the poster using the rule of thirds the main focus automatically is the female looking into the window. Her hands pressed against the window denote her curiousness into what’s happening on the inside. The very fact that the dress code of the female directly opposes the season and background of image incites an element of unease. The t-shirt which is a clothing for the summer but is worn by the female in the cold, the frost and naked trees denote the season and the level of coldness.
The poster is created in a clever way whereby the
audience are on the inside and the protagonist is looking into us, the windows
act as a barrier safeguarding the audience from the protagonist who’s portrayed
to be ghostly despite the lack of facial features. This is a key convention of
horror posters as again, they play with the dear of the unknown, although the
audience have only certain information, the poster does not reveal a complete
image which in turn entices the audience to watch the film to find out the
(un)importance of the face.
Moreover, the font of the title looks misty as though
it has been drawn in, the fact that there are no capital letters suggest the
informal nature of the film. The poster consists of colours ranging from black,
grey and white. The lack of colours may be used to represent the horror genre
reinforcing to the audience that this is a horror film. In addition, like most
posters the extra information is at the bottom of the poster, however in larger
font ‘January’ is written perhaps to indicate the importance of the month as
it’s the month of release. By including “from the producers of…” will remind
the audience of the block buster films and immediately they would associate the
pleasure/amusement they felt from that film and would give them a positive
response where they would be happy to explore this film as the audience will
think ‘it’ll be just as good’.
