I wanted to get an idea of what my audience thought about
posters and radio trailers.
73% of my audience selected ‘not really’ when asked ‘does a
poster affect the choices of watching a film’ whereas, 21% selected ‘a lot’. I
am hoping to change the views of the majority whereby the poster will intrigue
the audience and make them question the storyline behind the image I will do
this by using special effects and using a range of technology.
Some of the things my audience expect to see on a poster
are: the setting, name and information of film, villain, scary doll, blood,
innocent vs evil. These all tell me that in order to really entice my audience
I will need to make sure that the poster is a true representation of the
film.
It is clear that my audience want to see colours which are
‘dark’, the colours conventionally associated with horror films- red (a
representation of danger/blood) black, grey, brown to represent a negative
mood. Therefore I will avoid using colours which are bright and are typically
accociated with a good mood/happiness.
From question 4 I have gathered that my audience want to see
a poster that is easy to interpret and has less writing. My audience do not
want a busy poster that has ‘a lot going on’ as it will take away the value of
what is being presented. Therefore I will ensure my poster is simple and is
iconic of my film, giving as less as possible because one audience said ‘giving
too much information’.
When producing my radio trailer I will make sure that I have
included the plot of the film however ensure that there is not too much
information as when I asked my audience ‘does a radio trailer need to include
the plot of the film’ there were varied responses ranging from ‘yes’ to ‘no’ to
‘just a little’.
I asked my audience if a voice over affects the overall
radio trailer, 95% said yes, therefore I will need to ensure that my narrator’s
pitch and tone of voice is reoccurring and in a correlation to the theme of my
film.
When asked about the types of sounds- the 4 sound codes
majority of my audience said that they expect to hear sound effects the most.
Perhaps the sound effects are what will add to the element of horror. 21% said
speech and 8% said they expect to hear music therefore when producing my radio
trailer I will ensure that I have included a range of sound codes however
bearing I mind that my audience are expecting to hear sound effects the most.
