When
browsing for posters this poster for a horror film called Infected (2013)
appealed to me. It has a consistent house style in which, it takes a sophisticated
approach where the title ‘INFECTED’ is at the bottom along with the slogan/logo
of the film, the rhetorical question ‘how can you kill what is a part of you’
has a mysterious element to it, where the full face is not shown. Grabbing
audience’s attention from the beginning.
Immediately, the first thing I notice on the poster is the hard, metallic colours. These colours are correlated with the horror genre as they offer an edgy and harsh tone to the poster. The poster is a simple yet refined theme which is followed throughout. The key information is at the bottom of the poster such as production companies, this is a key convention of a horror poster as most posters have the extra information at the bottom or at the back giving importance and significance to the top half (title and image).
The main
image which is ¼ of a face gives a disorientated appearance; it acts as a
symbol of identity as the face of an individual is what is used to identify a
person. Therefore, only showing only ¼ of a face tells the audience that the
film will be about identity and perhaps the loss of identity. The scars on the
face which look deeply embedded into the face are a connotation of how the identity
is ruined/torn apart. Moreover, the human features of the eye lashes and eye
brow create verisimilitude as the image offers a graphic and unrealistic image
but with the human features the structure of the face is brought back to it’s
original form- a human face.
The layout of this poster is unconventional as it has the name of the film along with the tagline and credits all together, perhaps this is to give more area percentage to the main image. The image of the face which is in the foreground takes up almost all the space on the page signifying it's importance to the narrative of the film. The little icon in the eye in the background carries an enegmatic feel to it which directly links to the horror genre.
The layout of this poster is unconventional as it has the name of the film along with the tagline and credits all together, perhaps this is to give more area percentage to the main image. The image of the face which is in the foreground takes up almost all the space on the page signifying it's importance to the narrative of the film. The little icon in the eye in the background carries an enegmatic feel to it which directly links to the horror genre.
In addition,
the fact that there is a symbol in the eye could be interpreted as that the
only thing the individual (most likely the main protagonist) knows is whatever
the symbol represents. Or that the icon is what shapes that individual. From
the very beginning as an audience member myself I am amerced into the film and
question myself further as to what the film will be about.
